MediaCorpus STUDIO http://mediacorpus.com a digital innovation studio Sat, 14 Mar 2015 17:52:32 +0000 en-US hourly 1 https://wordpress.org/?v=4.8.4 Is The Butt-Brush Effect Killing Your Online Business? http://mediacorpus.com/is-the-butt-brush-effect-killing-your-online-business/ http://mediacorpus.com/is-the-butt-brush-effect-killing-your-online-business/#respond Sun, 26 Feb 2012 03:06:00 +0000 http://www.mediacorpus.com/blog/?p=315 No one likes being hassled when they’re shopping. You know the drill: from the moment you wander innocently into a store to browse the wares, eager salespeople are immediately hounding you. Sure, they’re just trying to do their job, but...

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No one likes being hassled when they’re shopping. You know the drill: from the moment you wander innocently into a store to browse the wares, eager salespeople are immediately hounding you. Sure, they’re just trying to do their job, but often these same sales tactics designed to make you spend more money are actually making you wish you’d never walked through the door to begin with.

 In Paco Underhill’s book Why We Buy, he refers to this interesting phenomena as the ‘Butt-Brush Effect.’ A quick explanation: while conducting research for his book, Underhill noticed that women shopping for neckties situated near the busy entrance of a department store were more likely to leave the tie section (or even the store itself) when they were accidentally brushed from behind. So basically, when their personal ‘space’ was violated, they lost interest and left.

 The question to ask yourself then is this: Does your website violate your customers’s sense of comfort to such a degree that it may be harming your business? Here are some common website ‘Butt-Brush Effects’ to look out for:

            -Hiding Costs: This one always kind of blows me away. It’s amazing how stupid some people think shoppers are. Do they really think that by concealing costs until the very end of an online transaction, that they’re more likely to make the sale? That’s like not putting price tags on items only to hit you with it once you’ve saddled up to the register with your arms full of stuff. When something’s too expensive it’s too expensive no matter where in pops up in the process. Better to show it upfront. Being sneaky about it just makes you come off like a money-grubbing rat. Good luck getting repeat business that way.

            -Annoying Music/Video: If you’re anything like me, the moment you visit a website with automated music playing or some weird video, I immediately nip the obnoxious media in the bud. Videos and music are fine mind you, so long as you make them just inconspicuous enough where we don’t feel like we’re not in control of our own experience when visiting your website. Exercise good manners and let your visitors decide whether or not they hear music or watch a video presentation.

            -Inconsistent Page Design: Ever wonder why every Starbucks in the world looks pretty much like all the rest of them, give or take a few minor differences? Turns out, design consistency breeds a natural sense of comfort in visitors. And if it works for Starbucks and McDonald’s, then chances are, it’s probably a good idea for your website to do the same. As shoppers move from one page to the next, if you keep the layout, fonts, color schemes, and images consistent, you’re less likely to cause ‘shopper anxiety.’ That’s bad. Avoid it at all costs.

I want everyone out there to go above and beyond their wildest expectations with their online business. I seriously do. But trust me, until you rid your website of these annoying features, you’re just going to be kicking yourself in the butt, and when that happens, you’ll wish it were just a gentle ‘brushing.’ Keep your page designs consistent, don’t hit us with music and videos as soon as we arrive, and show us the prices upfront. To borrow a well-known phrase: It’s just good business.

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In The Interest Of Pinterest http://mediacorpus.com/in-the-interest-of-pinterest/ http://mediacorpus.com/in-the-interest-of-pinterest/#respond Mon, 05 Mar 2012 00:39:52 +0000 http://www.mediacorpus.com/blog/?p=319 By combining the word ‘Pin’ with ‘Interest,’ founder Ben Silbermann of Iowa created Pinterest back in 2009, one of the latest in a long line of social media outlets to generate quite a lot of industry buzz, especially in just...

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imag3By combining the word ‘Pin’ with ‘Interest,’ founder Ben Silbermann of Iowa created Pinterest back in 2009, one of the latest in a long line of social media outlets to generate quite a lot of industry buzz, especially in just this last year alone. It all happened rather quickly, beginning with Time magazine naming Pinterest as one of its ‘50 Best Websites of 2011,’ followed shortly thereafter with over 11 million registered users by the end of the year. To date, Pinterest’s numbers are hovering right around 12 million total, making it the fastest site in history (so far) to break the 10 million user mark. So what’s the big deal with Pinterest anyway?

Right now it’s an ‘invite only’ thing, but chances are, that’ll change pretty fast. With 97% of its users currently women (a curious fact btw), Pinterest allows participants to share and collect pictures and videos that link back to their original source whether it’s a corporate site or a blog. No doubt part of its appeal, Pinterest is easy to use. Users ‘pin’ images to boards that are organized according to categories like ‘Art,’ ‘Fashion,’ ‘Food,’ or whatever you want. Users can ‘like’ an image or video, follow one another’s pin boards, leave comments if the mood strikes, and link their ‘pin board’ back o their Facebook page . . . so yeah it’s a lot of the same old song and dance, but that doesn’t mean it can’t work for you too.

Okay, sharing pictures of your kid’s first trip to Disneyland is great, but can you use Pinterest for business branding and SEO? Absolutely.

Nowadays content doesn’t just refer to written text. Images are quickly becoming crucial to content strategies for businesses as well, and Pinterest gives you a great venue to capitalize on all that. Let’s say you’re a photographer, painter, filmmaker, cook, or anything else that can easily utilize a photo of what you do to help sell your wares . . . well now thanks to Pinterest you’ve got another platform to share your work with the world, generate links (that don’t go away mind you) and build an online presence.

By creating boards, filling them with compelling image content (pins), you can leverage Pinterest to show off your best sellers, brand new products, or reacquaint potential customers with older ones from your archives. And in case you don’t have as many items to sell like Crate and Barrel, use the pin boards to give us a glimpse of what goes on ‘behind the scenes.’ Photos of your office, fellow employees, your own unique creative process, or marking special events are all great fillers that can help with product branding and SEO. By the way, make sure for the sake of SEO that you create viable captions with the appropriate keywords for your photos. And don’t forget to get a conversation/dialogue going by encouraging comments from any of your followers.

There’s lots of things you can do with Pinterest with regard to product marketing, branding, and SEO. It’s easy to use, and with so much media buzz being generated thanks to its recent success, everyone’s talking about it . . . so jump on the wagon and see what happens. You never know until you give it a whirl.

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How Blog Commenting Can Drive Traffic To Your Doorstep http://mediacorpus.com/how-blog-commenting-drive-traffic-doorstep/ http://mediacorpus.com/how-blog-commenting-drive-traffic-doorstep/#respond Sun, 22 Apr 2012 16:15:40 +0000 http://mediacorpus.com/?p=810 If success is the primary goal for your online business (it’s really a Catch 22 – you can’t have one without the other), then driving traffic to your website is an absolute necessity. Period. Commenting on other peoples blogs is...

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If success is the primary goal for your online business (it’s really a Catch 22 – you can’t have one without the other), then driving traffic to your website is an absolute necessity. Period. Commenting on other peoples blogs is a common strategy for helping to ‘up the numbers’ to your own site . . . but there’s a right way to go about this and a wrong way.

First the WRONG way. Usually referred to as ‘Curiosity Clicks,’ this involves leaving quick, one sentence comments that really don’t further along the discussion or leave any kind of worthwhile lasting impression on whomever happens to read what you wrote. Lots of bloggers unfortunately resort to this goofy and off-putting tactic, caught up in a mindset that’s more analogous to strafe bombing every blog in their reach rather than carefully choosing targets and then taking thoughtful, precise aim. They’re hoping that if they leave a ‘quick’ comment on your blog, then you’ll be more opt to check out their blog/website. But their clicks onto your site are mere ‘curiosities’ too, so do you benefit from such a lame tactic? No, you don’t.

Plus, in their rush to leave the first comment (also a misguided approach as this does nothing to improve their standing), most of the time theirs just ends up reading like they never bothered to actually read the post or sadly missed the point altogether in the ridiculously silly rush to nab the first spot. I’ve got news for you: being first in this case usually doesn’t amount to squat. I’d rather leave a thoughtful comment in the 100th slot than a dumb one in the 1st any day.

Now the RIGHT way to leave blog comments. It’s called ‘Building Relationships’ and it takes time, care, and a great deal of effort on your part. Shocking isn’t it? By meaningfully participating in the community-driven aspect of whichever blog you’re following, you’ll invariably create the sort of useful and rewarding relationships with other people in the blog-o-sphere who can then usher significant traffic in your direction via re-tweets, social bookmarking, social media votes, and the all-important links.

It’s no mystery as to what makes for success. It’s the same thing across any and all business platforms on earth, and it hasn’t changed much at all since the beginning of time: creating and maintaining good, solid relationships with your customers/audience. It’s frustrating to watch prospective online entrepreneurs repeatedly ruin their prospects by trying to rush a process that requires time and care. In your quest to be successful, dig in for the ‘long haul;’ it’ll pay off in the end . . . just be patient and move forward with your best foot.

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Smarter Searching: Semantic VS Literal http://mediacorpus.com/smarter-searching-semantic-literal/ http://mediacorpus.com/smarter-searching-semantic-literal/#respond Fri, 06 Jul 2012 01:19:15 +0000 http://mediacorpus.com/?p=1234 There’s a lot of talk floating around these days wondering if SEO’s days might be numbered, with the question phrased specifically as such: Is SEO dead? No it’s not dead, and more than likely it won’t be anytime soon, but...

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There’s a lot of talk floating around these days wondering if SEO’s days might be numbered, with the question phrased specifically as such: Is SEO dead? No it’s not dead, and more than likely it won’t be anytime soon, but the rules of the game have definitely shifted over the last few months . . . rules that will inevitably alter the way search engines are optimized.

And it all comes down to Google’s new search engine algorithm launched in late March of 2012, a change that has moved away from ‘literal’ searches to ‘semantic’ ones. But even that doesn’t offer much in terms of clarifying the switch . . . what’s the difference between a literal search and a semantic one anyway? Loosely speaking, the world of computerized searching breaks down as such:

Literal Search – (also referred to as a navigational search) Literal searches are fairly self-explanatory, looking for exact matches for some or all of the terms entered in your query, returning matching items whether they’re Web page results, files, specific products, or some other unit of information. Literal searches can be expanded upon with things like stem-matching, conjugates, and association that expand or restrict the search in useful ways — so searching for “bio” might also bring up “biosphere.” Literal searches are what we’re all most familiar with today, in part because it’s the simplest method for computers to perform . . . they’re exactly what they say they are: literal.

Semantic Search – This type of search (the one Google currently uses) differs from a literal search in several ways. (1) A semantic search tries to understand what a user is asking by placing it in context through analysis of the query’s terms and language. This analysis is conducted against tightly pre-compiled pools of knowledge, potentially including knowledge about the user. (2) Instead of just returning a set of files, products, Web pages, or other items, semantic search tries to provide a direct answer to a question. If you ask a semantic search engine “When did the Titanic sink?” it might answer “The RMS Titanic sank in the North Atlantic Ocean on April 15, 1912 after striking an iceberg during her maiden voyage from Southampton, UK to New York City, US under the command of Captain Edward John Smith,” where a literal search engine would most likely return links to Web pages that contain the words “iceberg,” “Titanic,” “New York City,” and say, “Atlantic.”

Literal searches are perfect when a user is looking for a specific thing, whether it’s a file, document, Web page, album, or product, while a semantic search, on the other hand, turns out to be more useful when a user is looking for specific information, like a date, number, time, place, or name of something like the Titanic example cited above.

No doubt, we’re all moving through an ‘adjustment’ period with regard to the Google search switch but still, it might be a good idea to start studying up on ways to implement ‘semantic tagging’ into our SEO. Now how exactly do we do that? Stay tuned. People are already working on it . . . trust me.

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Common Myths About Blogs http://mediacorpus.com/common-myths-about-blogs/ http://mediacorpus.com/common-myths-about-blogs/#respond Sun, 15 Apr 2012 22:53:56 +0000 http://mediacorpus.com/?p=653 In the spirit of the ‘chicken vs. egg’ question that has plagued Humankind for eons (okay, maybe that’s a bit of an overstatement), I’ve got a different one to posit: which came first, the website or the blog? This one’s...

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In the spirit of the ‘chicken vs. egg’ question that has plagued Humankind for eons (okay, maybe that’s a bit of an overstatement), I’ve got a different one to posit: which came first, the website or the blog? This one’s much easier to answer . . . website obviously, but you already knew that.

Signaling a shift in how businesses both large and small conduct themselves throughout the global marketplace these days, blogs have quickly become a fairly indispensable component of many websites.

Now that blogs of every nature number in the hundreds of millions worldwide, it’s no surprise that a virtual fleet of myths have sprung up over the years regarding what it takes to build a successful blog, how they should look, how often you should post, and what’s the ideal length of a post. Here’s a few of the bigger myths floating around out there to chew on:

1. I Must Post Daily – Most bloggers out there already know that this is definitely not the way to go, but the discussion is nonetheless a hot topic. If you’re a new organization with a gaggle of journalists, then yeah, daily posting is pretty much a must. But if you’re a lone writer, small company, or even a larger one, 2 to 4 posts tops every 7 days is ample. Focus on quality first and worry about quantity later on down the road.

2. Write For Yourself Or Write For Your Readers – I’m a big believer in passion, especially when it comes to both trusting and following it, but unless you’re writing your blog to appeal to your loyal band of readers, you’re doomed. The only way to build a community is to write about the things your readers are interested in. Do that and they’ll keep coming back. Ignore them and your blog efforts will come to naught. That’s a guarantee.

3. Avoid Long Posts – This one’s a bit tricky. Ask 100 bloggers this question and you’ll probably have an even 50/50 split down the middle, but I say, if getting your message across takes 1,000 words, so be it. So long as it’s your intent to keep the readers engaged in whatever you’re writing about, don’t cheapen what could have been an awesome blog post by being an obsessive word-counter.

4. You Must Be A Great Writer – Being a great writer certainly doesn’t hurt your blog’s chances at success, but thankfully it’s not a necessity either. I always say: the more you read, the better you’ll write, and the more you write, the better you’ll get. With time and a sturdy level of persistence, your writing will gradually improve. And in case you’re still a bit concerned about the quality, hire a trusted friend to do a little editing for you.

5. Blogging’s Easy – We’re obsessed in our 21st Century culture with doing things that’ll be ‘quick and easy.’ Here’s the rub though: quick and easy is just a lot of BS. Everything takes time and effort, whether you’re aiming at becoming a gifted artist or a successful blogger/writer. Blogging’s not easy, but it does have its fair share of benefits freely available to those strong-of-spirit types who stick with it

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Mapinnovations.com – A Mapping Tool Made Easier http://mediacorpus.com/mapinnovations-com-a-mapping-tool-made-easier/ http://mediacorpus.com/mapinnovations-com-a-mapping-tool-made-easier/#respond Tue, 10 Jan 2012 00:40:00 +0000 http://www.mediacorpus.com/blog/?p=224 Tools – It’s widely agreed throughout the field of Anthropology that Humankind’s unique ability to create, manipulate, and utilize the technology of tools is what propelled our species from living in trees millions of years ago to riding on spaceships...

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Tools – It’s widely agreed throughout the field of Anthropology that Humankind’s unique ability to create, manipulate, and utilize the technology of tools is what propelled our species from living in trees millions of years ago to riding on spaceships today. By inventing tools, humans were able to accomplish tasks that these frail, limited bodies of ours could not, like using a bow and arrow to kill prey, since our teeth were next to useless when it came to piercing many animals’ hides.

We’ve made some impressive intellectual leaps and bounds since the primitive Stone Age, fashioning endless lines of tools and devices over the centuries, each one designed to somehow make our lives a bit easier: knives, hammers, pencils, rulers, clocks, microscopes, eye glasses, airplanes, rockets, and even computers.

And with the fully-loaded power of a computer now safely in the palms of people’s hands all around the globe thanks to their treasured mobile devices, our collective access to information and data literally knows no bounds. Think of a mobile device like, say, your IPhone as ‘today’s toolkit,’ with each application contained therein acting as a separate instrument that’s instantly accessible wherever you happen to find yourself on Earth. Some of these ‘tools’ even access the Earth itself . . . from space.

Google Maps has to rank as one of the most popular and useful tools available. A web mapping service par excellence, Google Maps can give you directions to virtually any location on the planet, minus the north and south poles however. Despite its clear usefulness though, the program is not without its downside.

Back in the day, Google Maps used to be a simple mapping tool, although now it requires a complex process to have it seamlessly integrated onto a website or mobile device. Thankfully, there’s now a handier tool at your fingertips that makes integration easy and trouble-free: Map Innovations. MapInnovations.com generates a scant two lines of code which can readily be included on your webpage. The end result is a javascript overlay Google Maps integration with driving directions ready to go. It works and looks great…plus it’s absolutely free to use whenever you need to get from point A to B.

Across the ages, the true measure of a tool is in its simplicity and overall usefulness. By utilizing the very latest in Google Maps technology without ever having to leave your company’s website, Map Innovations easily qualifies as one of the more practical tools well worth adding to your growing mobile tool kit. Check them out today at: www.mapinnovations.com. See it in action on our home page.

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955 Dreams: The Future Of App Design? http://mediacorpus.com/955-dreams-the-future-of-app-design/ http://mediacorpus.com/955-dreams-the-future-of-app-design/#respond Wed, 01 Feb 2012 13:43:52 +0000 http://www.mediacorpus.com/blog/?p=277 In a recent post, I made a passing remark about the running tally of apps currently available on the market from just Apple alone. The exact figure escapes me at the moment, but it’s somewhere in the 750,000 neighborhood. That’s...

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In a recent post, I made a passing remark about the running tally of apps currently available on the market from just Apple alone. The exact figure escapes me at the moment, but it’s somewhere in the 750,000 neighborhood. That’s an awfully sizable ‘hood’ . . . with so many fish in the sea, it doesn’t take too much effort to get lost in there, but it takes a whole bunch of effort, and skill, to get yourself noticed . . . to stand out from the crowd.

Over the last month or so, there’s been some buzz building about the tiny (5 full-time employees as of this writing) Silicon Valley-based company called 955 Dreams, a new age publishing business aspiring to take the way we view and learn about music on our mobile devices to an entirely new interactive level.

955 Dreams’ first few apps have been racking up industry-wide accolades since back in September 2011, with their Band Of The Day app earning the coveted ‘App Of The Week’ from Apple. By year’s end it was deemed the runner-up for App of the Year. Apple also singled out dreams’ follow-up apps History of Jazz and On the Way to Woodstock as worthy of the ‘App of the Week’ prize as well.

Determined to re-imagine what publishing can look like in this smartphone era, 955 Dreams is aiming to bring the same type of beautiful topography and design that makes magazines and books so unique to mobile platforms by adapting their ‘look’ in a more digital fashion without loosing any of the emotional impact that only music can elicit. Dreams’ founder and CEO, Kiran Bellubbi, feels that images “get bastardized on the web. We want to build brands on the iPad that brings that back to publishing.” For 955 Dreams, it’s not just about the content they provide . . . it’s about the way it’s presented to customers that counts most.

Well it would appear that this small gathering of self-publishing mobile designers and hackers might just be onto something big. A group of investors have just poured $3.25 million into their venture, with the funds coming from 500 Startups, m8 Capital, Kapor Capital, Felicis Ventures, and CrunchFund. The ultimate goal of course is to put out more products, expand to other mobile operating systems, and grow 955 Dreams internationally.

It’s still way too early to tell how successful or influential they’ll become, if any, but they’re definitely off to a good start.

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Title Tag Tips To Improve SEO http://mediacorpus.com/title-tag-tips-to-improve-seo/ http://mediacorpus.com/title-tag-tips-to-improve-seo/#respond Wed, 11 Jan 2012 17:31:08 +0000 http://www.mediacorpus.com/blog/?p=231 “What’s in a name? That which we call a rose by any other name would smell as sweet.” Shakespeare’s got a good point with that . . . but then again, he was never involved with the finer aspects of...

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“What’s in a name? That which we call a rose by any other name would smell as sweet.” Shakespeare’s got a good point with that . . . but then again, he was never involved with the finer aspects of SEO technique. When it comes to SEO, what you choose to call something, specifically what you put in your title tag, has A LOT to do with whether or not anyone can locate you online. And if they can’t find you, then you’re not in business.

Title Tags are a piece of HTML code that describes a specific web pages content through a keyword query that a person types into a search engine. Title Tags are an extremely important guide for all search engines in determining what’s in the content of a specific web page, so it comes as no surprise then that creating a relevant title tag is one of the most crucial variables in achieving high search engine positioning. In addition to their search engine importance, the content of a Title Tag is also chief among Web Browsers, social bookmarking sites, and users.

Some tips to keep in mind:

  • Keyword/Keyphrase Placement – The closer to the start of the title tag a keyword is, the more beneficial it will be for search engine ranking, and the more likely a passing user will be to click them in search results. It’s also good to remember that if your page title contains a phrase instead of a keyword, then it’s more likely that you will attain a higher ranking in search engines for specific user searches. For example, say you sell car tires. You’ll rank better if your web page title contains more specific keyphrases rather than just ‘tires.’
  • Be Careful Of The Length – Generally speaking, Title Tags should be no less than five to six words and no more than ten to twelve, which end-up resulting in about a range of fifty to eighty characters, including spaces, hyphens, commas, etc. This will allow the search engine to utilize this information effectively. You don’t want to over kill the keyword density by cramming too much information that a search engine may miss.
  • Consider Using Numbers – The jury is still out on this one, but some feel that adding numbers to a Title Tag (“10 Best Vacation Spots” as an example) convey meaning to users as to what they should expect to find on a web page. Plus numbers also serve to attract their attention, especially if they are at the beginning of the title. This may not pertain to you at all, but if it could work, you may want to consider adding a number to your Title Tag.
  • Avoid ‘Stop’ Words – These are extremely common words that most search engines skip over in order to save disk space, or to speed up indexing. There’s a ton of them floating around out there but here’s a few to give you an idea: ‘As,’ ‘By,’ ‘Do,’ ‘Is,’ ‘Or,’ ‘To,’ this list goes on and on. They’re worth familiarizing yourself with, and they’re worth leaving out of your Title Tag too.

 

Remember, building a strong title tag will increase your visibility on multiple search engines. It’s important to keep in mind as well that as search engine algorithms evolve over time (they’re in constant flux btw), they’ll be able to better detect the content of your pages and will also ultimately penalize you in rankings if the content is not of sufficient quality to match the user’s search query. So you’re going to have to stay on top of this one, but it’ll be worth it in the end, especially after you’ve nabbed the top Google ranking.

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Being Clever > Being Powerful http://mediacorpus.com/being-clever-being-powerful/ http://mediacorpus.com/being-clever-being-powerful/#respond Sat, 17 Dec 2011 19:12:24 +0000 http://www.mediacorpus.com/blog/?p=146 Last month NASA launched the world’s biggest extraterrestrial explorer, a car-sized rover aptly named: Curiosity. The 1-ton vehicle, complete with drills, jackhammers and even lasers, will take 8 1/2 months to reach the planet Mars after having completed a journey...

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Last month NASA launched the world’s biggest extraterrestrial explorer, a car-sized rover aptly named: Curiosity. The 1-ton vehicle, complete with drills, jackhammers and even lasers, will take 8 1/2 months to reach the planet Mars after having completed a journey of more than 350 million miles through deep space.

Ask any person on the street about the most rudimentary aspects of space flight, and chances are, they’re probably under the impression that these interstellar probes are powered by rockets all during their voyages. Not so. In fact, they’re coasting along almost the whole time, with gentle gravitational assists altering both directions and speeds.

On our journeys to the Moon back in the late 60’s/early 70’s, powered flight consisted of about 17 minutes of the total 70-hour trip. The ‘coasting’ upper stage of the giant Saturn V’s gradually slowed down, thanks to the influence of the Earth’s gravitational field tugging on its behind. If the Moon hadn’t come along at just the right moment, the rocket, with its three tiny astronauts crammed into the dinky capsule on top, would have plummeted back to the Earth instead of being attracted to the Moon.

It pays to be clever instead of being merely powerful.

So how exactly does this apply to your own life and why am I bothering you with an anecdote about rockets and gravity? Well, go ahead and ask yourself how things are going . . .

• Is your business performing the way you’d like it to?

• Are you drawing the volume of traffic to your website that you’d anticipated?

• Have you looked into what SEO can potentially do for you and your business? Or has that idea been tossed aside yet again?

• How’s the blog coming along? Are you consistently updating it with relevant and compelling information? Has it been forgotten, stagnant for some weeks now, or even months? Have you even started it at all?

• Are you approaching your own work, no matter what it is, with the intention of cleverly using your time and resources to their optimum effect . . . or are you simply barreling ahead blindly trying to do as much as humanly possible like a bull let loose in a china shop?

It pays to be clever with how you spend your time and money. Whether you’re running your own business from a neighbor’s garage, or overseeing a team of hundreds of NASA scientists all working towards getting their precious rover safely to Mars, cleverness trumps foolishness every time. I mean, why waste all that pricey rocket fuel when gravity will not only do 95% of the work . . . it’ll never fail you?

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The Mobile Apps Revolution http://mediacorpus.com/the-mobile-apps-revolution/ http://mediacorpus.com/the-mobile-apps-revolution/#respond Sat, 19 Nov 2011 14:28:01 +0000 http://www.mediacorpus.com/blog/?p=103 During his lifetime, William Shakespeare is known to have written 38 plays, a hefty chunk of which take place in some pretty exotic locales like Greece, Italy, and even Egypt. But did you know that in his 52 years, the...

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During his lifetime, William Shakespeare is known to have written 38 plays, a hefty chunk of which take place in some pretty exotic locales like Greece, Italy, and even Egypt. But did you know that in his 52 years, the Bard never even set foot outside his home country of England? As you might have expected, people back in the Renaissance didn’t get around very much. The vast majority rarely ventured beyond the crude borders of their hometowns, let alone journeyed to neighboring countries, or dared crossing open seas in dangerous ships. How things have changed huh?

According to the National Air Traffic Controllers Association, every day there’s approximately 29,000 commercial flights taking off and landing all over the world. In the nearly 500 years since Shakespeare’s death, we’ve collectively become a species obsessed with mobility. And with the fairly recent introductions of mobile phones, Ipads, and laptop computers to our growing gaggle of gadgets, extreme mobility has gone from uncommon to commonplace overnight.

With so many of us now obsessively on the go, it’s no surprise that mobile applications have become all the rage recently. Mobile applications are exactly what their name implies: software applications that run on any number of small, low-power handheld electronic devices like mobile phones or Ipads.

It used to be that mobile applications provided simple productivity services like answering emails, updating your weekly or monthly calendar, or maybe checking out what the weather will be like tomorrow in San Francisco. Well, the mobile app market has since exploded ($25 Billion in revenue estimated by the year 2015) with now hundreds and perhaps even thousands of additional applications available to suit any need under the Sun. And I mean ANY . . .

There’s an app employing the latest in GPS technology that helps New Yorker’s track their taxi rides to make sure they’re not getting ripped off by dishonest cabbies (go NY!); another one allows airline pilots to record their pre-flight and emergency safety procedures and listen to them step-by-step in the cockpit just so they don’t miss anything (Thank God for that); there’s even an app called Ghost Radar that’s equipped with sensors to detect paranormal activity by measuring electromagnet fields, vibrations, and any other weird sounds (Sure, why not?).

The merits of mobility are undeniable, even if you’re in the business of chasing down ghosts. Real-time access to portable intelligence can radically revolutionize the way companies do business, respond to customers, get an edge over competitors, or maybe just cut loose and have a bit of fun as well.

With mobile applications at your fingertips, you can increase productivity in almost any department across your enterprise. All you need is the expertise to understand what applications are best suited for your business process, and how to integrate them for maximum impact. So choose whatever apps work best for you, and make your burgeoning business, in the words of Shakespeare: As You Like It.

If you need an app, contact Mitch, our app specialist: mitch@mediacorpus.com
You may also enjoy a revolutionary website, a search engine for iPhone applications: http://www.mapmyapps.com

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