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Big Changes To The Google Algorithm

According to the U.S. Geological Survey, it’s estimated that every day across the globe, seismographs record approximately 2,750 earthquakes, of which less than 10% are detected by humans. So right now as you read this, there’s probably an earthquake rumbling…

Press Releases, 1-2-3

A few years ago in 2006, the 100th birthday of the Press Release came and went without so much as a whimper. It’s a shame to have missed the Centenarian mark of one of the quintessential PR devices that so…

It’s Never Too Late To Redesign Your Life

There’s this dangerously inaccurate misconception permeating the Western world that says we have to have everything totally figured out when we’re young, and that whatever we attempt to achieve has to be an overwhelming success as soon as we’re out…

SEO In Depth: Your Missing Links Part 2

Without a doubt the most viable source of currency on the web today are links. For example, when you link to another website, what you’re essentially doing is sending a signal to the search engines (Google, Yahoo, Bing) that whatever…

Google Adwords VS. Organic SEO – Part 1

Part of what makes a human life so rich, interesting, and full of value is having to make choices. You arrive at these ‘metaphorical’ forks in road, one path meandering off in one direction, the other trail disappearing in the…

Can shortened URLs hurt your CTR?

This is a guest post from TorontoSEOcompany, Convurgency. The debate over shortened URLs and their usefulness (or lack thereof) has been raging since the advent of URL shortening, borne from the launch of tinyurl.com back in 2002. There are a number…