a digital innovation studio
617.435.4368

Is The Butt-Brush Effect Killing Your Online Business?

Is The Butt-Brush Effect Killing Your Online Business?

No one likes being hassled when they’re shopping. You know the drill: from the moment you wander innocently into a store to browse the wares, eager salespeople are immediately hounding you. Sure, they’re just trying to do their job, but…

In The Interest Of Pinterest

In The Interest Of Pinterest

By combining the word ‘Pin’ with ‘Interest,’ founder Ben Silbermann of Iowa created Pinterest back in 2009, one of the latest in a long line of social media outlets to generate quite a lot of industry buzz, especially in just…

How Blog Commenting Can Drive Traffic To Your Doorstep

If success is the primary goal for your online business (it’s really a Catch 22 – you can’t have one without the other), then driving traffic to your website is an absolute necessity. Period. Commenting on other peoples blogs is…

Smarter Searching: Semantic VS Literal

Smarter Searching: Semantic VS Literal

There’s a lot of talk floating around these days wondering if SEO’s days might be numbered, with the question phrased specifically as such: Is SEO dead? No it’s not dead, and more than likely it won’t be anytime soon, but…

Common Myths About Blogs

In the spirit of the ‘chicken vs. egg’ question that has plagued Humankind for eons (okay, maybe that’s a bit of an overstatement), I’ve got a different one to posit: which came first, the website or the blog? This one’s…