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Thanks to the recent surge of global online communication (social media, smart phones, app development, etc) mixed with a slumping worldwide economy, it’s now a better time than ever to be a small business owner. True, unemployment rates are still high, leaving many in a lurch, but I’d suggest you look at the bright side of our current situation by leaving the... more

According to some of the most revered copywriters out there today, when you’re composing a blog post or a tweet, you should spend at least half the time it takes to actually write the message in its entirety on creating the perfect headline. So if your blog post takes, say, 30 minutes, you ought to be spending 15 just on the headline... more

Within the constantly evolving ‘universe’ of smart phone apps swirling around out there, anything imaginable is probably available for download. Looking to find the highest-rated Thai restaurant in your city? No problem; there’s an app for that. Wanna make sure the cabbie isn’t cheating you on the fare home from the airport? No problem; there’s an app for that. Are you playing ‘bartender’ at your... more

Predicting the future might seem like an impossibility, but if you pay close enough attention to specific trends in your industry, predicting how things will turn out becomes less of a stretch and more of an intelligent guessing game. I did some snooping around the Internet recently and came across quite a few intriguing notions about predicted changes regarding website design, analytics, blogs, and social media... more

If success is the primary goal for your online business (it’s really a Catch 22 - you can’t have one without the other), then driving traffic to your website is an absolute necessity. Period. Commenting on other peoples blogs is a common strategy for helping to ‘up the numbers’ to your own site . . . but there’s a right way to go about this... more

I’m not going to knock social media for two reasons: (1) It’s here to STAY so you might as well learn to live with it (what choice do you have right?), and (2) social media has many possible benefits regardless of your attitude towards it.

The central facet of social media is on creating and maintaining relationships. Everything you do on any social media... more