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955 Dreams: The Future Of App Design?

In a recent post, I made a passing remark about the running tally of apps currently available on the market from just Apple alone. The exact figure escapes me at the moment, but it’s somewhere in the 750,000 neighborhood. That’s an awfully sizable ‘hood’ . . . with so many fish in the sea, it doesn’t take too much effort to get lost in there, but it takes a whole bunch of effort, and skill, to get yourself noticed . . . to stand out from the crowd.

Over the last month or so, there’s been some buzz building about the tiny (5 full-time employees as of this writing) Silicon Valley-based company called 955 Dreams, a new age publishing business aspiring to take the way we view and learn about music on our mobile devices to an entirely new interactive level.

955 Dreams’ first few apps have been racking up industry-wide accolades since back in September 2011, with their Band Of The Day app earning the coveted ‘App Of The Week’ from Apple. By year’s end it was deemed the runner-up for App of the Year. Apple also singled out dreams’ follow-up apps History of Jazz and On the Way to Woodstock as worthy of the ‘App of the Week’ prize as well.

Determined to re-imagine what publishing can look like in this smartphone era, 955 Dreams is aiming to bring the same type of beautiful topography and design that makes magazines and books so unique to mobile platforms by adapting their ‘look’ in a more digital fashion without loosing any of the emotional impact that only music can elicit. Dreams’ founder and CEO, Kiran Bellubbi, feels that images “get bastardized on the web. We want to build brands on the iPad that brings that back to publishing.” For 955 Dreams, it’s not just about the content they provide . . . it’s about the way it’s presented to customers that counts most.

Well it would appear that this small gathering of self-publishing mobile designers and hackers might just be onto something big. A group of investors have just poured $3.25 million into their venture, with the funds coming from 500 Startups, m8 Capital, Kapor Capital, Felicis Ventures, and CrunchFund. The ultimate goal of course is to put out more products, expand to other mobile operating systems, and grow 955 Dreams internationally.

It’s still way too early to tell how successful or influential they’ll become, if any, but they’re definitely off to a good start.


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